Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N It gives you complete control
$23.00
Description
It gives you complete control of your course--to provide engaging content
AU Course: BMIS110
Unlike other texts on the market
from origins and philosophy to methodology
Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N It gives you complete controlOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
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