Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 and Tourism is an essential

and Tourism is an essential reading for any student or practitioner working in event management

Publisher: River Publishers

The tried and true methodology for presenting material gives students the best opportunity to succeed in this course

the retail marketing mix

Publisher: Kogan Page

Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 and Tourism is an essentialOverview: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start ups like Starling Bank. ISBN: