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The Challenger Customer Vietnam War this historic night of winningThe long awaited sequel to the bestselling sales classic The Challenger Sale The Challenger Sale team are back and this time they reveal something even more game changing the highest performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on