Emotional Design: Why We Love (or Hate) Everyday Things kite Fontanive have created a special

Fontanive have created a special limited edition for collectors

who knew Saul Bass

These five symbolic runes are designed to reconnect us with the ancient wisdom of our own imaginations

by beloved bookseller Peter Miller

Richly illustrated and stylized with original photographs of the author's own creations and many previously unpublished images of the miraculous works of those who inspired him

Emotional Design: Why We Love (or Hate) Everyday Things kite Fontanive have created a specialEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by