Gen Z, Explained Strategic Marketing From the beloved bestseller and

From the beloved bestseller and Pulitzer Prize-winning author

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Gen Z, Explained Strategic Marketing From the beloved bestseller andAn optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid 1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the