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Simon Wooler

Bayesian Statistics and Marketing Small Business & Entrepreneurship Create content that draws inFine tune your marketing research with this cutting edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a